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UX/UI Design | Responsive Design

Mali

In this project, our challenge was to select a small local brand and redesign its website, ensuring responsiveness and intuitive design. Our choice led us to collaborate with Mali, a Brazilian vegan accessories brand based in São Paulo.

Project in partnership with a real company  - Ironhack Bootcamp | July 2023

Problem Statement

Due to the pandemic, Mali has been struggling in the face of significant changes in the global market. In light of this, we thought it would be great to assist someone we know who works hard and help her achieve her objectives.

Objectives and Goals

1. Increase the visibility of the brand on the internet.


2. Give clear information and benefits about the products
 

3. Provide discounts/ sales

design thinking methodology
brainstorm
competitor analysis
business challenges
quantitative research
user needs
user persona
journey map
sitemap
user flow
card sorting and tree testing
lo-fi
homepage prototype
about us page prototype
all bags page prototype
product detail page prototype
Checkout page prototype
Purchase confirmation page prototype
usability test
conclusion
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