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UX/UI Design

Finseed

'Finseed' is a financial wellness app intended to help users learn about and manage their finances while earning rewards for accomplishing goals within the app. These rewards include experiences and items aimed at aiding individuals in maintaining their health and overall well-being.

Case Study - Ironhack Bootcamp | August 2023

Problem Statement

Many people feel uneasy discussing money, lack knowledge about financial matters, and struggle to initiate their learning journey. Additionally, managing expenses poses challenges for many individuals. This can lead to significant stress and frustration, as money plays a crucial role in meeting our basic needs and aspirations. For this reason, our challenge was to develop an app that could assist people in reducing these money concerns.

Objectives and Goals

We believe that an app that assists people in organizing their finances would be beneficial. Furthermore, incorporating educational resources and offering "well-being gifts" as rewards for achieving financial goals would be a positive aspect of the app. Such an application could empower users to better handle their finances and enhance their overall well-being.

Design Thinking

Design Thinking

Brainstorm

Brainstorm

How to combine both ideas?

Inside the Financial app, give rewards when people achieve goals. And this reward could be a trip to a spa for example.

Competitor Analysis
Quantitative Research
Affinity and Emphatic Map
User Persona
Storyboard
Journey Map
Moscow Method
Marketing Positioning
Competitor Analysis
Sitamap
User Flow
Color Styles
Typography Styles
Sketches
Mobile app Wireframes
Mobile App Prototype
Landing page prototype
Usability Test
Conclusion
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