UX/UI Design
Chispi
This project was developed as the final assignment for the Ironhack Bootcamp, where we had the opportunity to collaborate with a cryptocurrency company from South America known as Chispi. The project was executed over two weeks by myself and Milena Pupillo, both of us being UX/UI Designers, in conjunction with Federico, who serves as Chispi's CEO. Federico approached us to implement enhancements to their website.
Project in partnership with a real company - Ironhack Bootcamp | August 2023
Problem Statement
The company has been facing some challenges related to the usability and trustworthiness of their platform. Users are struggling with an unintuitive interface that presents an overwhelming amount of information in a limited space, making it difficult to understand and navigate. Additionally, the website lacks clarity about company's purpose, and the technical language used alienates potential clients who are not from the financial field.
Objectives and Goals
1.
Enhance website content organization for intuitive user experience.
2.
Clearly convey company's mission to build reputation and client trust.
3.
Employ simple language for those unfamiliar with financial terms.
